installs
twice
app install
The Client
A leading Australian brand in pool and spa care—well known in retail and stocked nationally across major chains. While dominant in physical retail, the business had been cautious about digital advertising, hesitant to invest without guaranteed results.
The Turning Point
After launching a new app to simplify pool and spa maintenance, adoption was slower than expected.
With mounting pressure to drive uptake, the business finally carved out a 6–12 month trial budget to test digital advertising and see if it could deliver real impact.
The Execution
This project came to Digital Goliath through a trusted agency partner, who led on strategy and creative. We handled all media buying, campaign setup, analytics, and ongoing reporting.
Our job was to make sure every dollar spent delivered measurable results—and it did. The campaign focused on app installs through Google Ads, targeting homeowners and pool owners. But the traction went far beyond the app.
The Impact
App installs hit 1,597 at just $3 each. But more notably, demand for the brand exploded. Across 164 retail locations, stock sold out twice in one summer.
Brand visibility soared, revenue jumped, and the business found itself in a far stronger position for upcoming retail negotiations.
What started as a cautious test turned into a powerful case for digital done right.
