The Client

Vintage Page Designs, led by Ali Manning, offers online bookbinding experiences tailored for women aged 55 and up. Through hands-on challenges, tutorials, and community connection, the brand has built a passionate following among creative seniors.

The Problem

Ali and her team needed to generate leads and grow their membership while keeping costs low. Many participants are retired or no longer in full-time work, so maintaining a reasonable cost per lead was critical to keeping membership subscriptions affordable for this age group.

Additionally, the team had to keep up with the ever-changing landscape of advertising platforms, ensuring budgets were allocated efficiently to maximize impact without waste.

 

Our Approach

Digital Goliath acted as an extension of Ali’s internal team, collaborating closely to manage and optimize ad campaigns. Key actions included:

  • Launching evergreen lead magnet campaigns to attract fresh, relevant email subscribers continuously.
  • Running targeted purchase campaigns aimed at increasing sign-ups for the bookbinding challenges.
  • Testing various creative hooks and messaging to identify what resonated best with the audience.
  • Refining ad placements and copy to improve reach and engagement while controlling costs across multiple platforms.

This collaborative approach allowed Vintage Page Designs to maintain a consistent advertising presence without overextending internal resources.

The Outcome

Over nearly three years, Digital Goliath helped Vintage Page Designs grow its membership base sustainably. Highlights include:

  • Significant expansion of the email list with engaged, quality leads.
  • Increased purchases for each bookbinding challenge without diluting member quality.
  • Development of a reliable multi-platform advertising presence that became a core pillar of the business.
  • In-depth A/B testing that refined creative strategies, identifying effective ad types and eliminating underperforming ones.

This resulted in Vintage Page Designs achieving steady, affordable growth while maintaining the integrity and engagement of its community.