The Client
A premier independent property valuation firm, providing a wide range of professional valuation services across multiple Australian states.
The Problem
Our property valuation client had a local agency managing their ads. The monthly retainer was a bit too high for the ad spend, and the agency wasn’t diligently monitoring the negative keywords.
With the niche being so competitive, the CPC ranged from the low $10s to the high $20s, and the client couldn’t afford to have their ads triggered by low-quality search terms.
Our Solution
Digital Goliath has a process for systematically checking search terms, which allowed us to save the client a significant amount of ad spend right from the start. We also restructured the account to enable more precise bid control based on state and service offerings.
The Result
With reduced management fees and increased ad spend efficiency, we’ve proudly contributed to this client’s growth over the past three and a half years. From 2023 to 2024, we achieved a remarkable 52% increase in month-on-month leads.
