The Client
A carpet cleaning company in the Sydney north shores
The Problem
A carpet cleaning company in Sydney’s North Shore experienced poor results when trying to manage Google Ads themselves. The multiple freelancers they hired also struggled to understand the local nuances and lingo, leading to inefficient communication and subpar results.
Additionally, timezone differences compounded the issues.
Our Solution
After an initial audit and calculating the cost per lead (CPL) and potential ROI, Digital Goliath set up detailed tracking for all meaningful website activities and phone calls, enabling precise lead monitoring. We collaborated with the client’s web developer to create high-converting landing pages, improving the conversion cost and Google’s page score over time.
The Result
After just one and a half months, the account transitioned from mostly wasted ad spend to showing solid results: ads appeared 91% above organic results and achieved the absolute top position 58% of the time. This enabled the business to consistently acquire 40 additional leads per month, with the CPL dropping from $108 to $70 through ongoing optimization. We have now established a clear roadmap for future growth, and discussions are already underway about putting more trucks on the road.
