Will and his business partners tried SaaS tools and freelancers to offload media buying — nothing stuck. A full-service agency didn’t make sense either, since strategy and creative were handled in-house. What he needed was an on-call ads specialist — someone who could slot into the team, get the brand, and take ownership of paid media.

KEY PROBLEMS

  • Will was time-poor — capable of media buying but didn’t want to get bogged down in it
  • Needed a long-term performance partner who could integrate with the team and just get on with it

The Outcome

The campaign performed exceptionally well within the constraints:

  • The Google Ads campaign generated 36 conversions, which was 50% more than the 24 conversions from organic traffic.
  • The total spend stayed within the $1,000 budget, with a cost per lead of just $29.
  • By focusing on the most critical services, we were able to maximize lead quality and campaign performance despite the budget limitations.

This successful trial period not only delivered results but also laid the groundwork for future campaigns, helping the business move forward with a clearer strategy for scaling.