The Client
A natural stone flooring and walling supplier with locations across NSW, Canberra, and Newcastle. They sought to strengthen their online presence and be readily available to customers searching for natural stone solutions.
The Challenge
Facing tough competition from established players with strong online presence, the client needed to stand out, even with a limited budget. They also aimed to highlight their diverse product range, which added an extra challenge given the tighter budget constraints.
The Solution
Digital Goliath crafted and optimised a Google Ads campaign using manual bidding, giving us maximum control over the budget while driving targeted results. This approach allowed us to highlight each product effectively, ensuring potential customers searching for specific tiles were met with the right solution.
We also implemented keyword segmentation to focus on high-intent search terms, structured ad groups around the client’s diverse product range, and continuously monitored performance with routine A/B testing. By refining ad copy, adjusting bids based on performance, and leveraging negative keywords, we kept the campaign running efficiently and within budget.
The Result
Within 3 months of taking over, paid search secured the highest conversions among all traffic sources to the website with 184 leads, outperforming organic conversions (165) by 11.5% and dwarfing social media’s minimal 13 conversions.
Business Growth: This dramatic surge in qualified leads empowered the client to attract more customers and grow their business.
