The Client

MiSMo is a highly reputable Aussie retailer specializing in magnesium-based pain relief and anti-aging products.

The Challenge

Before partnering with Digital Goliath, Irene and her internal team attempted to manage paid advertising campaigns for their pain relief e-commerce business. While there were occasional successes, the results were inconsistent—some days showed promise, while others led to significant setbacks.

  • Inconsistent Performance: The team struggled to maintain steady results due to fluctuating ad performance and limited expertise in optimizing campaigns for long-term success.
  • Time-Intensive Ad Management: Constantly adapting to frequent platform updates and appealing disapproved ads (a common issue in the regulated pain relief niche) consumed valuable time and resources. This left the team overwhelmed and unable to focus on other critical aspects of the business.
  • Need for Specialized Expertise: Irene realized that achieving consistent outcomes required a dedicated media buying specialist who could navigate platform restrictions, optimize campaigns, and deliver measurable results.

The Solution

Irene decided to engage Digital Goliath as a trusted partner to take over paid media management. The goal was to hold them accountable for delivering consistent performance and scaling the business effectively. By leveraging their expertise, Irene’s business gained access to advanced strategies tailored for the pain relief niche, ensuring compliance with advertising policies while maximizing ROI.

This shift allowed Irene to focus on growing other areas of her business while benefiting from streamlined ad management and improved campaign outcomes.

Our Approach

  • Refining the Unique Selling Proposition (USP): Collaborated closely with the brand owner to clarify and sharpen the business’s USP and offer, ensuring alignment with customer needs and competitive differentiation.
  • Enhanced Product Presentation: Coordinated professional product photography that captured high-quality visuals, paired with tailored ad copy designed to resonate with target audiences. Rigorous A/B testing was conducted to identify the most effective combinations of images and messaging.
  • Diversified Ad Placements: Expanded advertising efforts beyond Facebook and Google Ads by incorporating Google Shopping, Microsoft Bing Ads, and Facebook Catalogue Shopping Ads. This diversification increased visibility across multiple platforms while optimizing ad spend.
  • Establishing a Results-Driven Workflow: Implemented a structured work cadence that prioritized frequent monitoring of campaigns, ensuring consistent checks on ROAS (Return on Ad Spend) and ad performance metrics for continuous improvement.

This comprehensive approach enabled the brand to scale effectively while maintaining compliance with platform policies and maximizing ROI across diverse advertising channels.

The Result

  • 41% increase in YoY traffic, most came from previously untapped placements
  • 37% increase in YoY transactions from a disproportionately low ad spend increase
  • Revenue from Google/CPC increased by 276% in just one year