How Custom Landing Pages Grew Leads for a Premium Marine Supplier

Landing Page Sample
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landing page conversion rate

The Client

We worked with an Australian supplier of Italian-made marine equipment that serves boat owners, yacht builders, and marine professionals. They offer the Quick Gyro stabiliser system, a high-end product designed to improve safety and comfort onboard.

The Situation

Their website was solid—good content, clear product details—but it wasn’t built with conversion in mind. The website’s goals were broad: to educate users, showcase products, and support distributors. But a website designed for multiple purposes isn’t great at driving specific actions like lead generation.
 

Most websites are built with competing goals in mind, such as educating users, enabling browsing, or showcasing a full product range. A landing page, on the other hand, is designed for one purpose: to focus users’ attention and drive them to take a specific action—whether that’s making a purchase, signing up for more info, or requesting a quote. When you have too many distractions, conversions take a hit. So, we needed a landing page that could do one thing well—turn visits into leads.

Here’s how the two approaches differ:

Pros and Cons

What We Did

LP comparison
1

Built a dedicated, high-intent landing page

We took the “Why Quick Gyros Are Better” content and turned it into a focused, conversion-driven landing page. The page was stripped of unnecessary distractions—no menus, no side paths, no competing calls to action (CTAs). The goal was to keep things simple and direct, with a clear and short form to make enquiring easy.
 
Instead of adding more information, we removed friction and clutter. The message became tighter and clearer, and the design was mobile-first, ensuring it looked great and worked seamlessly on any device.

Created a Framework for Ongoing A/B Testing

Rather than creating a one-off page, we set up a framework that could be easily duplicated and tested. The page layout remained consistent, but the elements within it (headlines, proof points, CTA buttons, etc.) could be quickly swapped out for testing.
 
This flexibility allowed us to test different angles and see what worked best without the need for constant redesigns. Each tweak became a controlled experiment, making optimization faster, cheaper, and more predictable over time.
A/B Testing
Digital connection with infinite possibilities
3

Focused ads on a Clean, Distraction-Free Environment

Once the landing page was live, we directed Meta Ads traffic exclusively to it, bypassing the client’s main website entirely. The ads and the landing page had aligned messaging: we spoke directly to the problem and the solution. No distractions.
 
By sending traffic to a focused, dedicated page, we avoided the “browsing behavior” often seen when visitors land on a website with multiple distractions. This helped reduce drop-off and kept users’ attention where it mattered—on converting.

What We Did

1

Built a dedicated, high-intent landing page

LP comparison
We took the “Why Quick Gyros Are Better” content and turned it into a focused, conversion-driven landing page. The page was stripped of unnecessary distractions—no menus, no side paths, no competing calls to action (CTAs). The goal was to keep things simple and direct, with a clear and short form to make enquiring easy.
 
Instead of adding more information, we removed friction and clutter. The message became tighter and clearer, and the design was mobile-first, ensuring it looked great and worked seamlessly on any device.

Created a Framework for Ongoing A/B Testing

A/B Testing
Rather than creating a one-off page, we set up a framework that could be easily duplicated and tested. The page layout remained consistent, but the elements within it (headlines, proof points, CTA buttons, etc.) could be quickly swapped out for testing.
 
This flexibility allowed us to test different angles and see what worked best without the need for constant redesigns. Each tweak became a controlled experiment, making optimization faster, cheaper, and more predictable over time.
3

Focused ads on a Clean, Distraction-Free Environment

Digital connection with infinite possibilities
Once the landing page was live, we directed Meta Ads traffic exclusively to it, bypassing the client’s main website entirely. The ads and the landing page had aligned messaging: we spoke directly to the problem and the solution. No distractions.
 
By sending traffic to a focused, dedicated page, we avoided the “browsing behavior” often seen when visitors land on a website with multiple distractions. This helped reduce drop-off and kept users’ attention where it mattered—on converting.

The Result

Over 11 months, we saw clear improvements in performance compared to sending traffic to the original product page:

+27% number of leads

–18% cost per lead

+151% landing page conversion rate

These results demonstrate that by removing friction, focusing the message, and creating a clean ad-to-landing-page experience, we could achieve significantly better results without increasing the ad spend.

Here's a sample of the high-converting pages we've built for clients.

We've Been Delivering Results Since 2019
(Some details have been adjusted to maintain privacy.)

What This Means for Similar Businesses

Custom landing pages are a powerful tool for businesses looking to drive better conversions without touching their main website. They offer flexibility and full control over messaging and testing, ensuring a better experience for your audience. This is especially true when you’re running ads—dedicated landing pages prevent bottlenecks in website development and give you a focused, optimized space to convert visitors into customers.
 
Instead of replacing your entire website, landing pages optimize the ad-to-landing experience, improving results without increasing your media budget.
Get A High Converting Landing Page

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