The Client

A long-standing local appliance repairer looked to boost lead flow and hold them over the quiet season.

The Challenge

The client had a well-optimised website and solid SEO foundations, but with a quieter season approaching, they didn’t want their team sitting idle. With budget available, they were looking for a more predictable way to keep leads flowing. That’s when Digital Goliath’s focus on local online advertising caught their attention.

Solution

Running local Google Ads on a modest budget demands precision—and that starts with clear communication. For this client, aligning ad targeting with the specific services and brands they did (and didn’t) support was critical.

This allowed us to implement and continuously refine a highly effective negative keyword strategy, cutting wasted ad spend and ensuring the right search terms were targeted.

The real value wasn’t just in setting up a negative keyword list on day one—it was in the ongoing process of meticulously checking and scouring search term reports to identify irrelevant queries. This time-consuming task is often overlooked in the industry, despite its significant impact on ad performance.

Many local agencies might understand the importance of this process but lack the manpower to dig through search term reports thoroughly. On the other hand, overseas freelancers often struggle with a nuanced understanding of local markets and lack the communication protocols to execute this properly.

Digital Goliath brings the best of both worlds. From the start, the client partnered with the agency at an affordable rate, enjoying close collaboration and flexibility.

When things got busy, they could easily contact the technician to pause or resume the engagement without any hassle.

The Result

Within just five months, our strategy generated 123 conversions for Norwest Appliance Service at a cost-effective $63 per conversion. This translated into significantly increasing new business.

  • +123 additional leads over the 5 per month period
  • $63 cost per lead
  • 80% of the leads that came from Google Ads converted to jobs