The Client

Gineico Marine is a leading Australian supplier of premium marine equipment and accessories. Renowned for their high-quality Italian-crafted products, Gineico Marine caters to boat owners, yacht enthusiasts, and marine industry professionals seeking innovative and elegant solutions for enhancing performance, comfort, and style on the water.

The Challenge

Gineico Marine operates in a unique space within the premium marine equipment market, facing challenges that made online advertising anything but straightforward.

Their newly launched products required precise messaging to educate and attract a highly specific niche audience. Adding to this, a well-established competitor dominated the market, making it even more difficult to stand out.

The high-ticket nature of their offerings introduced further complexity. With a long sales cycle, tracking the direct ROI of online ads was challenging, as conversions weren’t immediate and often required multiple touchpoints over time.

Navigating this landscape demanded a nuanced approach—balancing brand awareness, education, lead generation, and purchase reinforcement. For the past five years and counting, Digital Goliath has successfully juggled this delicate balance, delivering measurable success for Gineico Marine.

The Solution

In the first month, Digital Goliath consolidated all tracking from various loose snippets across the website into a unified Google Tag Manager setup. This shift significantly enhanced efficiency and reduced costs, as we took over tagging and testing.

Next, we implemented a Live LookerStudio report to provide ongoing transparency and real-time analytics, allowing the client to see precisely where their ad dollars were being spent.

We collaborated closely with the business’s SEO specialist to strengthen areas where each niche was underperforming.

We also expanded our approach from using Google Search ads alone to incorporating YouTube Ads, Display ads, Microsoft Bing, and Meta ads.

Additionally, we provided monthly reports and conducted bi-weekly one-on-one meetings with the owner to remain agile and responsive to market/performance changes.

The Result

In the first three months following our takeover (2021), compared to the last three months with the previous agency, we achieved the following:

  • Conversions: Increased by 41%
  • CPA (Cost Per Acquisition): Decreased by 43%
  • Conversion Rate: Increased by 70%