The Client

A well-established business in the creative therapy space, led by an experienced art therapist, provides a calm and mindful environment for individuals to unlock their creativity through guided drawing and painting techniques. While the business had a strong community and a clear vision, growth had plateaued, and the owner needed assistance with digital marketing to scale without compromising the essence of the work.

The Challenge

The business was at a critical point while the owner had a dedicated following, organic growth had slowed down, and there was a need to explore new ways to attract more leads and increase engagement.

The goal was clear:

  • Increase visibility and attract new leads.
  • Boost workshop participation and sales for online classes.
  • Grow the email list to nurture an engaged community.

With limited experience in Meta Ads, the business needed help to navigate the complexities of online advertising while staying true to its calm and supportive brand.

The Solution

Digital Goliath worked closely with the business to streamline the entire customer journey and optimize advertising efforts.

Here’s how we helped:

  • Optimising the Customer Journey – We dove deep into analytics and examined user behavior to identify where potential customers were dropping off. By making data-driven improvements, we ensured a smoother transition from landing pages to sign-ups and purchases, increasing conversion rates.
  • Landing Page A/B Testing – We experimented with various landing page designs, messaging, and calls to action, fine-tuning elements to find the highest-converting combinations that maximised lead generation and workshop sign-ups.
  • Ad Spend Optimisation – By closely monitoring ad spend, we made sure it aligned with sales performance. Every dollar spent was optimised to ensure measurable results, whether that was for new leads, workshop participation, or class sales.
  • Lead Generation Campaigns – We launched evergreen campaigns that focused on attracting new subscribers and participants for workshops. These campaigns helped build a robust email list that continues to grow and engage customers long-term.
  • Targeted Campaigns for Workshops – We ran highly targeted campaigns aimed at growing workshop participation. By delivering the right message to the right audience at the right time, we maximised the impact of the campaigns.
  • Creative Testing – Multiple creative variations were tested to see which messages and visuals resonated best with the target audience, leading to more engaging ads that drove better results.
  • Continuous Optimisation – We continuously fine-tuned ad placements, targeting, and messaging, ensuring the business reached the right people at the most opportune times and on the most effective platforms.

The Results

In two years, the business saw remarkable growth and success:

  • 50,000+ leads generated – The email list grew significantly, providing a steady flow of engaged potential customers.
  • Increased challenge participation and sales – There was consistent sign-up growth for workshops and steady sales for online classes, demonstrating the effectiveness of the ad campaigns.
  • Scalability foundation – With a refined funnel and optimised campaigns, the business is now well-equipped for sustainable growth.