The Client
Cherry Cups, founded by Marianna—a mother of three—offers clever alternatives to traditional bras and nipple pasties.
The Challenge
From September to December 2023, Marianna was running organic TikTok and some DIY Facebook and Instagram ads. While the ads got a decent CTR and some purchases, they hit a wall as soon as spend went above $50/day. She saw the ROAS drop, and things fell apart.
The Solution
Digital Goliath took over in January 2025 and quickly identified the issue: the brand lacked a reliable creative pipeline. We set up a repeatable system to source content from UGC creators, bringing in a steady stream of raw ‘unboxing’ and ‘user experience’ videos.
Our team then edited these into ad-ready content and paired them with seasonal offer banners. We tested the new creatives with additional audiences and finally broke past the $50/day spend profitably.
The Result
This gave the brand a consistent flow of quality video content, which kept Meta’s algorithm fed and reduced creative fatigue. Conversion rates improved, and each profitable campaign helped fund the next—creating a sustainable cycle of growth
