The Client
Bubblegum Casting is an Australian talent agency specialising in representing kids, children, and teens in modelling, acting, and TV presenting. As Australia’s longest-running children’s talent agency, it has built a reputation for matching the right kids with the right clients.
To help young talent succeed in the entertainment industry, Bubblegum Casting offers services such as talent management, casting opportunities, professional portfolio development, workshops and training, and industry exposure.
The Challenge
Bubblegum Casting faced challenges with their external agency’s slow communication, which couldn’t keep up with the business’s changing demands.
Additionally, the previous agency lacked a proactive approach. As platforms evolved with new bidding strategies and automations, they failed to provide clear guidance on staying competitive. This resulted in repetitive creatives and ad copy without a roadmap to meet the business’s KPIs.
The Solution
To address the speed-of-communication issue, Digital Goliath integrated with the client’s Slack, ensuring all requests were answered at lightning speed.
We then implemented a live dashboard that the client’s team could access anytime, showing real-time data on ad spend, platform distribution, lead volume, and cost per lead.
This allowed the client to allocate the budget to the right Australian cities where capacity needed to be filled. And it worked like a charm.
The Result
Four years into our partnership, Bubblegum Casting’s ads consistently dominate search results, even leading to a competitor exiting the market.
Digital Goliath continues to conduct A/B testing on landing pages, ad copy, and creatives, while staying up-to-date with changes in tracking and targeting.
Recent year-on-year conversions increased by 21%, and the cost per acquisition improved by 39%. The click-through rate saw a remarkable 113% improvement (7.50% to 15.99%), and the average cost per click decreased from $3.84 to $2.79. With strong branding and sound paid media management, the cost per conversion has improved by 67% during our partnership.
