The Client
A home renovation company in Adelaide was facing underperforming campaigns and tracking issues with their previous agency. Digital Goliath resolved tracking through Google Tag Manager, improved reporting with LookerStudio, and expanded ad platforms.
The Challenge
The previous agency had grown complacent, charging the usual monthly retainer while performing only the bare minimum. This led to underperforming campaigns and unresolved tracking issues.
Digital Goliath’s initial goal was to rectify the tracking setup, ensure accurate cost-per-lead metrics, and develop a strategy for ongoing improvement. We aimed to diversify the client’s digital marketing efforts beyond just Google Search.
The Solution
In the first month, Digital Goliath consolidated all tracking from various loose snippets across the website into a unified Google Tag Manager setup. This shift significantly enhanced efficiency and reduced costs, as we took over tagging and testing.
Next, we implemented a Live LookerStudio report to provide ongoing transparency and real-time analytics, allowing the client to see precisely where their ad dollars were being spent.
We collaborated closely with the business’s SEO specialist to strengthen areas where each niche was underperforming.
We also expanded our approach from using Google Search ads alone to incorporating YouTube Ads, Display ads, Microsoft Bing, and Meta ads.
Additionally, we provided monthly reports and conducted bi-weekly one-on-one meetings with the owner to remain agile and responsive to market/performance changes.
The Result
In the first three months following our takeover (2021), compared to the last three months with the previous agency, we achieved the following:
Conversions: Increased by 41%
CPA (Cost Per Acquisition): Decreased by 43%
Conversion Rate: Increased by 70%
