The Client

In 2019, 8 Sheep was a young and emerging brand. After mixed results from generalist marketing agencies, their marketing manager shifted strategy, deciding to assemble a team of specialists. Digital Goliath was selected specifically to handle the Google Ads account.

The Challenge

  • The client required direct communication with the individual managing their account—transparency not typically available from larger agencies.
  • Expertise was essential for managing complex Google policy restrictions, particularly around sensitive topics such as pain relief and pregnancy-related keywords.
  • The primary goal was to quickly pull Google Ads performance out of the negative zone, specifically improving Return on Ad Spend (ROAS).

Our Approach

Digital Goliath prioritized daily, proactive communication and frequent optimizations within the Google Ads account.

Given the account’s historical struggles with an unacceptable Cost Per Acquisition (CPA), Jeremy implemented systematic A/B testing to identify high-performing headlines, body copy, and effective search terms. These insights laid the foundation for sustainable account scaling.

Additionally, Digital Goliath expanded 8 Sheep’s digital footprint through successful campaigns in AdRoll display retargeting and Google Shopping ads, amplifying the overall marketing performance.

The Result

✅ Achieved a 50% reduction in CPA within just three months.

✅ Maintained consistent growth trajectory for over 18 months.

✅ Successfully increased ad spend by 2.4X while preserving a strong ROAS.