Remarketing Calculator
Work Out the Cost to Build Your Remarketing Audience
Choose a calculator, set the audience size you want, and see how much ad spend it may take to build that remarketing audience through paid traffic.
What the inputs mean
1
Desired Remarketing Audiences
The number of people you want to add to your video remarketing audience, the pool size needed before you can retarget viewers with follow-up ads.
2
Average CPM
Your average advertising cost per 1,000 impressions, based on your account history or platform benchmarks for your industry and targeting.
3
Landing Page CTR
The percentage of impressions that click through to your landing page, driven by your ad creative, targeting and offer relevance.
4
Audience Capture Rate
Share of website visitors actually captured into your remarketing audience after page-load, consent, privacy and matching losses.
5
Average Frequency
The average number of times each person sees your video ad, which affects how many impressions it takes to reach your full audience.
6
Video Duration
The view length required to qualify a viewer for your remarketing audience. Longer durations qualify fewer viewers — 3s ≈ 25%, 10s ≈ 12.5%, 15s ≈ 10%, 30s ≈ 3%.