MiSMo is a highly reputable Aussie retailer specializing in magnesium based pain relief and anti-aging products.
Prior to engaging Digital Goliath, the internal team had a go running its paid ads. Unfortunately, the results weren’t consistent, there are days it stayed above water and days it tanked.
And after a while, keeping up with the constant platform updates and appealing disapproved ads (due to pain relief niche) became too time intensive for the ‘digital marketer’ hat-wearer at the time. Irene (owner) decided it was time to outsource.
The plan was to engage a media buying specialist and hold them accountable for the results.
✅41% increase in YoY traffic, most came from previously untapped placements
✅37% increase in YoY transactions from a disproportionately low ad spend increase
✅Revenue from Google/CPC increased by 276% in just one year