Hybrid Racing is a well known brand among Honda performance enthusiasts. 

The business owner, Will, is creative and tech savvy, and has in-depth knowledge of the digital marketing space. But like most business owners that are doing over +2 million p.a., the best use of Will’s time is on strategic tasks rather than staring at a screen optimizing ad campaigns.

For the media-buying side of things, Will tried lightening the burden by using SaaS apps and contractors without much success. And the cost of hiring a full-service marketing agency just wouldn’t make sense, as the strategic direction and creatives were all done in-house, and Hybrid Racing intended to keep it that way.

The business needed an on-call specialist that could take ownership of media-buying and seamlessly gel with the existing company flows.