CPM Calculator
Not seeing the numbers you had hoped for?
Get in touch, we’ll help you get there.
**There are no pushy salespeople here. You’ll be speaking directly to the technicians.
HOW TO USE THE CALCULATOR
Not sure how it works? No worries—Jeremy’s got you covered. Watch this quick 10-minute walk-through to see exactly how to use it.
- Monthly Ad Budget – How much you plan to invest in ads for the month.
- Management Fee – Any agency or campaign management costs.
- Average CPM – The auction cost for everyYour cost per 1,000 impressions set by the ad platforms..
- CTR to Landing Page – The percentage of viewers who click through to your landing page.
- Conversion Rate – The percentage of visitors who become customers or leads.
- Average Conversion Worth – How much each conversion is worth in dollars.
As you adjust the numbers, the calculator updates automatically to show:
- Estimated impressions and landing page views
- Projected conversions
- Cost per conversion
- ROAS (Return on Ad Spend)
CPM Reference Guide: Australia & USA by Industry
| Industry | Australia (AUD) | USA (USD) |
|---|---|---|
| Health & Wellness | 12.8 | 15.7 |
| Beauty/Skincare (Health & Beauty) | 18.6 | 23.1 |
| Fitness / Sports & Recreation | 24.2 | 29.9 |
| Food & Drink | 17.6 | 21.7 |
| Apparel (Clothing & Accessories) | 16.5 | 20.4 |
| Home & Garden | 13.5 | 16.7 |
| Technology (Consumer Tech) | 21.9 | 27.1 |
| eCommerce (General) | 11.9 | 14.6 |
| SaaS | 18.3 | 22.7 |
| Manufacturing | 5.3 | 6.6 |
Data sourced from Lebesgue (2025 Meta Ads Benchmarks) and Databox (2025 Facebook Ads Benchmarks). Figures are averages only — actual CPMs vary by audience, creative quality, placement, and seasonality.
The Anatomy of CPM
CPM is calculated as:
CPM=(Total Ad Spend/Impressions)*1000
Example: If you spend $500 and your ad is shown 100,000 times, your CPM is $5.
This metric helps compare how far your budget can go across platforms. For instance, Facebook may average $7 CPM while YouTube could be closer to $12. To plan effectively, combine CPM with CTR, conversion rate and conversion value for a complete performance picture.
IN OUR CPM CALCULATOR GUIDE:
Plan Smarter with CPM Advertising Calculations
Whether you are running Facebook ads, YouTube campaigns, or programmatic display, our CPM calculator can helps you make better decisions. By testing different CPMs, CTRs, and conversion rates levels, you can estimate what’s required for hitting your goals before spending your budget.
Not seeing the numbers you had hoped for?
Get in touch, we’ll help you get there.
**There are no pushy salespeople here. You’ll be speaking directly to the technicians.