Your results
Plug in your CPM and a few other key numbers to see if running ads makes financial sense for your product. Quickly estimate profits and ROAS before you spend a cent.
Get in touch, we’ll help you get there.
**There are no pushy salespeople here. You’ll be speaking directly to the technicians.
Not sure how it works? No worries—Jeremy’s got you covered. Watch this quick 10-minute walk-through to see exactly how to use it.
As you adjust the numbers, the calculator updates automatically to show:
| Industry | Australia (AUD) | USA (USD) |
|---|---|---|
| Health & Wellness | 12.8 | 15.7 |
| Beauty/Skincare (Health & Beauty) | 18.6 | 23.1 |
| Fitness / Sports & Recreation | 24.2 | 29.9 |
| Food & Drink | 17.6 | 21.7 |
| Apparel (Clothing & Accessories) | 16.5 | 20.4 |
| Home & Garden | 13.5 | 16.7 |
| Technology (Consumer Tech) | 21.9 | 27.1 |
| eCommerce (General) | 11.9 | 14.6 |
| SaaS | 18.3 | 22.7 |
| Manufacturing | 5.3 | 6.6 |
Data sourced from Lebesgue (2025 Meta Ads Benchmarks) and Databox (2025 Facebook Ads Benchmarks). Figures are averages only — actual CPMs vary by audience, creative quality, placement, and seasonality.
CPM is calculated as:
CPM=(Total Ad Spend/Impressions)*1000
Example: If you spend $500 and your ad is shown 100,000 times, your CPM is $5.
This metric helps compare how far your budget can go across platforms. For instance, Facebook may average $7 CPM while YouTube could be closer to $12. To plan effectively, combine CPM with CTR, conversion rate and conversion value for a complete performance picture.
Whether you are running Facebook ads, YouTube campaigns, or programmatic display, our CPM calculator can helps you make better decisions. By testing different CPMs, CTRs, and conversion rates levels, you can estimate what’s required for hitting your goals before spending your budget.
Get in touch, we’ll help you get there.
**There are no pushy salespeople here. You’ll be speaking directly to the technicians.
Our commitment to transparency, innovation, and client satisfaction sets us apart in the industry. If you’re tired of dealing with marketing agencies that don’t know sh*t about ads, it’s time you gave us a try.
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INTERNAL PROJECT MANAGER
I find satisfaction in figuring things out, solving problems, and keeping projects moving forward.
EDUCATION
Pursuing a Bachelor’s in Business Administration with completed Certificates in Marketing and Strategy.
FAVOURITE HOBBIES
Enjoys trying out new things; currently into hiking, running, fashion designing, and sewing.
ADS SPECIALIST
Loves thriving on the challenges of Digital Marketing and learning something new every day.
EDUCATION
Graduated with a degree in Tourism Management but discovered an interest for Digital Marketing.
FAVOURITE HOBBIES
Loves exploring new cultures, discovering new places, trying new foods, and embracing fresh experiences.
FOUNDER & ADS SPECIALIST
Studied marketing but got hooked on advertising—nothing beats the thrill of quick results. Built an elite team from scratch that I’m genuinely proud of. Feels a bit like running my own Ocean’s 11 crew.
EDUCATION
Graduated with a perfect 4.0 GPA from Macquarie University (Bach. Commerce, Majored in Marketing Strategy).
FAVOURITE HOBBIES
Love USA TV shows like The Wire, Newsroom, GoT, and spending time with the family.
TECHNICAL ASSISTANT
I love working behind the scenes—building dashboards, calculators, and automations that make things smoother. Like a support role in a game, I stay in the background so you can shine out front.
EDUCATION
I’m a chemical engineering graduate, but I found my passion in dashboards, automations, and backend systems.
FAVOURITE HOBBIES
Online Games, scrolling reels and shorts, foodie, tone-deaf karaoke lover, and travelling.
ADS SPECIALIST
Resilient and eager to grow, I’ve embraced challenges as fuel for progress. As my family’s breadwinner, my role at Digital Goliath has helped me evolve while creating opportunities and celebrating milestones we once only dreamed of.
EDUCATION
Holding a Master’s in Mathematics but found joy in digital marketing, analytics, and data insights.
FAVOURITE HOBBIES
I love hiking and have completed 4 of the top 5 highest peaks in the Philippines—aiming for the top 10.
ADS SPECIALIST
Likes digging into data, fixing tracking issues, researching tools and techniques, and making sure everything runs the way it should. I enjoy figuring out what’s working, what’s not, and how we can improve it.
EDUCATION
Graduated as a mechanical engineer but became more interested in digital ads, data, and analytics.
FAVOURITE HOBBIES
Casual online gamer, home cook, and always planning the next trip somewhere new.
EXECUTIVE ASSISTANT & ADMIN LEAD
Versatile digital professional with a strong foundation in marketing, creative operations, and team coordination. Kookie supports the business while leading admin initiatives and also contributes to creative direction. She brings over a decade of experience in SEO, content, and paid media.
EDUCATION
Graduated in Biology but found real joy in digital marketing.
FAVOURITE HOBBIES
Listening to podcasts, travelling, and trying out new things.
ADS SPECIALIST
Working mom powered by coffee, ambition, and curiosity. Found my second home at Digital Goliath where we solve problems, build campaigns, and help clients grow through smart advertising.
EDUCATION
Graduated in Management Accounting but found more joy tracking results than crunching spreadsheets at Digital Goliath.
FAVOURITE HOBBIES
Off the clock, I’m either cooking, watching anime, scrolling memes, or being bossed around by my kids.
ADS SPECIALIST
I focus mainly on Google Ads and Meta paid media, with a passion for scaling eCommerce brands through data-driven campaigns. I’m also adept in Google Analytics and always eager to grow beyond PPC through continuous learning and cross-functional collaboration.
EDUCATION
Bachelor of Science in Electronics and Communication Technology, major in Communication Systems.
FAVOURITE HOBBIES
Foodie at heart, but I stay active through trail runs, cycling, gym workouts—and yes, I race in trails for the medals!
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