The Pennock Knockdown: Jeremy Yang On Paid Ads, Creative Briefs, And Going From Tradie To Agency Founder
Jeremy Yang, founder of Digital Goliath, sat down with Nikki Lindgren on The Pennock Knockdown Podcast to talk about building an e-commerce and lead gen agency from scratch, what the 2026 ad landscape actually looks like, and why ROAS is only ever part of the story. Watch/Listen To The Episode Watch the episode Listen & […]
How Many Bullets You Got in the Chamber? The Real Question Before Choosing Your Ad Platform
When people ask me which platform they should advertise on, I usually don’t start by talking about Google or Meta. I start with a much simpler question: “How many bullets you got in the chamber?” Because here’s the thing — if you go, “Let’s do this for three months” and then you got like four […]
Financial Freedom Podcast: When Are You Really Ready for Paid Ads?
Jeremy Yang, founder of Digital Goliath, joined Dr. Christopher Loo on The Financial Freedom Podcast to talk through the question every service business and medical practice is asking: when are you actually ready for paid ads — and what does it take to make them work? Watch/Listen To The Episode Watch the episode on YouTube […]
The Marketer’s Reckoning: What the AI Wave Actually Means If You’re Good at This
By Jeremy Yang, Digital Goliath This article examines how AI is reshaping marketing careers by seniority level, what experienced marketers still hold that AI cannot replicate, and the four real paths available to senior practitioners in 2025–2026. There’s a question I keep noticing senior marketers not quite asking out loud. It lives underneath all the […]
The Unbundling of Marketing Services: Full-Service Agency, Specialists, or Build Your Own Team? (A Small Business Guide for 2026)
Table of Contents The Choice That Didn’t Exist 5 Years Ago Let’s Address the Elephant: Agency Bashing Is Tired What Changed? The Data Behind the Unbundling Your Five Options in 2026 When Building Your Own Team Makes Sense When the Specialist Model Makes Sense When the Full-Service Agency Model Makes Sense When the Fractional Executive […]
Why LinkedIn Is Still the Most Valuable Platform for Business Owners in 2026
When business owners say that LinkedIn does not really work for them, I usually don’t think the platform is the problem. More often, it comes down to how they are participating. In 2026, LinkedIn is still the most valuable platform for business owners because it rewards active, positive participation and relationship building, not just content […]
Why I Don’t Run Ads for Podcast Downloads (And What I Run Them For)
I run paid ads for a living. Google, Meta, the whole thing. And because of that, I get this question a lot: “Should I run ads to grow my podcast?” Most of the time, I’m not sure that’s the first move I’d make. Not because ads don’t work. They work. But because “more downloads” is […]
The Trade-Off I Made to Keep My Agency Efficient (And How I’m Fixing It)
Those who know my leadership style know that I’ve built a ‘low pushback’ culture in my ad agency. I’ve always believed a ‘culture of debate’ can get expensive, slow us down, and create inconsistency. But there’s a second thought I can’t fully shake. I’m starting to wonder if this culture is costing me more than […]
The Quiet Pressure Of Being “The Lucky One”
There’s a reason so many foreign companies prefer to hire Filipina women. Ask around quietly in remote-work circles, and the same themes surface again and again. Reliable. Detail-oriented. Patient communicators. Calm under pressure. Able to adapt. Often bilingual. And culturally raised to be considerate of others. It isn’t imagined. Surveys and hiring data consistently show […]
Small Business Superpower or Temporary Advantage? The Uncertain Future of AI Pricing
I run a team of ten, and for twenty dollars a month, we get access to a premium ChatGPT account that saves us roughly 320 hours. Every month. Not theoretically. Not in some McKinsey report. In actual, lived reality. And for the life of me, I still don’t understand how this is allowed to cost […]