Marketing for SMEs: Jenna Oberstein on the Social Media Mistake That Makes Businesses Look Awkward
Marketing for SMEs: William “Billy” Sammons on His Unusual Approach to Local Referrals
Most businesses treat referrals as something to request. Billy Sammons takes a different approach: help local businesses become more visible, keep sharing useful community content and allow trust to build before asking for anything. I spoke with Billy, creator of Live Local Warm Marketing and author of Warm Marketing: The New Currency, about the system […]
Marketing for SMEs: Jevon Le Roux on the E-Commerce Mistake Costing Millions
Online retailers put a lot of effort into getting a shopper to the buy button. But what happens after the sale can undo that work surprisingly quickly. I spoke with Jevon Le Roux, co-founder and CEO of Keeyu, about why many e-commerce businesses only discover an order problem after the customer complains. We looked at […]
The Lessons From Building Brands That Eventually Led Me to Build Software
I spent the first part of my career trying to be the best in the water, not the boardroom. I competed on the World Surf League circuit before I ever set foot in a corporate office. When that chapter ended, I didn’t have a business degree or a five-year plan, I had a deep, personal […]
Marketing for SMEs: Brett Gailey on Cybersecurity Myths for SMEs
I recently had Brett Gailey on Marketing for SMEs. Brett is the Chief Information Security Officer and Senior Director of Security and Compliance at Tia, and he came on to clear up the biggest cybersecurity misconceptions small business owners have. I wanted to bring him on because cybersecurity is one of those topics where you […]
Marketing for SMEs: Rachel Minion on Solving Key Man Risk with AI
I sat down with Rachel Minion, founder of Rockstarr and Moon, for an episode of Marketing for SMEs. Rachel spent 20 years in marketing, including a stretch as director of marketing at Ticketmaster, before building a marketing agency around solving one of the most common blind spots in small business: key man risk. The conversation […]
Marketing for SMEs: Brandon Falcon on Relationship-First Marketing for SaaS
I recently had Brandon Falcon on Marketing for SMEs. Brandon is the founder of Falconics, and after 14 years in marketing, agency work, then SaaS, he’s landed on something most of us in paid ads don’t talk about enough: relationships are the actual growth engine, not the marketing tactics sitting on top of them. We […]
Marketing for SMEs Podcast: Chad Paris on Fixing Broken Sales Processes and Where AI Fits In
Chad Paris is the Founder and CEO of Stonefly Consulting Group and host of the Process Over Pressure Podcast. He joined this episode of Marketing for SMEs after fifteen years as an executive sales leader driving over $37 million in revenue growth, before walking away to help founders fix broken processes. His core belief is […]
Marketing for SMEs: Wes Towers on Full-Stack Marketing for Trades & Construction
I’m Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency. On this episode of Marketing for SMEs, I sat down with Wes Towers of Uplift360, a full-stack marketer who’s spent the last two and a half decades niching into trades and construction. I run Google and Meta Ads for SMEs, but Wes goes […]
The Secret to Better Meta Ads Isn’t Better Targeting, It’s Better Creative
If you’ve ever boosted a Facebook or Instagram post or created a Meta ad campaign, you’ve probably spent a significant amount of time thinking about your audience. Should you target women ages 35–54? Dog owners? Homeowners? People interested in fitness, coffee, or online shopping? For years, that was the way advertisers approached Meta Ads and […]