The Growth Signal Podcast: Most Small Businesses Don’t Need AI – They Need Automation
I was recently a guest on The Growth Signal, hosted by Alyssa Nolte, and I came in with a hot take that’s been rattling around in my head for a while. Too many small businesses are talking about AI automation when what they really mean — and what they really need — is plain automation. […]
Does Your AI’s Opinion Outweigh My 17,000 Hours of Experience?
Everything leaving Digital Goliath now has AI in it somewhere. Monthly reports, campaign recommendations, account reviews, proposals… AI drafts it, the team shapes it, and Jeremy signs off on it. It makes sense. The reports are better for it. The recommendations are more thorough. It’s a super net positive. Here’s something that’s starting to happen […]
Marketing and AI for SMEs Podcast: How Ruby He (CPA) Uses Data + AI to Drive Mortgage Leads
I sat down with Ruby He CPA and Founder of Ruby Strategic, for a practical conversation on AI adoption for small businesses. Ruby isn’t a theorist — she led AI implementation as General Manager of Operations for a 350-person company, and now consults mortgage brokers and SMEs on how to build AI solutions that actually […]
Podcast Recap: Jeremy Yang on How He Runs His Ads Agency
This episode of The Pennock Knockdown features Nikki Lindgren in conversation with Jeremy Yang, founder of Digital Goliath — a Sydney-based paid ads agency specialising in e-commerce and lead generation. A candid look at the agency world, the 2026 ad landscape, and what it actually takes to build something that lasts. Watch/Listen To The Episode […]
Why Spending $3K+ on Ads Without a Manager Is Like Golfing Without a Caddy
The number is different depending on what you sell. Ecomm gets there faster. Lead gen takes longer. But every business has a threshold where the stakes quietly shift, and most owners don’t notice until the budget already has. For most businesses, that number sits around $3,000 a month. By the time you’re at that number, […]
DissedMedia: A Startup Story Podcast: A Media Buyer’s Lessons on Building a Business from Nothing
I recently had the chance to sit down with Ben Olmos on DissedMedia: A Startup Story — a podcast that documents what it actually takes to build a media business from scratch. Ben has been at it for nearly three years, bootstrapping the whole thing while figuring out what works in a crowded digital landscape. […]
Warren Buffett Has a Framework for This. And It Doesn’t Look Great for AI Companies.
A few weeks back I wrote about the uncertain future of AI pricing — the idea that we’re all enjoying a productivity glitch right now, and none of us really know when the bill comes due. Then I wrote about how most of what small businesses call “AI” is actually just automation wearing a badge […]
Strong Brand Foundations Start with a Feeling
I’ll start by saying something that shouldn’t be controversial, but a notion that many will dismiss, or try to shut down – every purchasing decision is emotional. Yes – even the perceived ‘rational’ ones – every – single – time. Before your prospects compare prices, read testimonials or weigh up features, they feel something. A […]
The Pennock Knockdown: Jeremy Yang On Paid Ads, Creative Briefs, And Going From Tradie To Agency Founder
Jeremy Yang, founder of Digital Goliath, sat down with Nikki Lindgren on The Pennock Knockdown Podcast to talk about building an e-commerce and lead gen agency from scratch, what the 2026 ad landscape actually looks like, and why ROAS is only ever part of the story. Watch/Listen To The Episode Watch the episode Listen & […]
How Many Bullets You Got in the Chamber? The Real Question Before Choosing Your Ad Platform
When people ask me which platform they should advertise on, I usually don’t start by talking about Google or Meta. I start with a much simpler question: “How many bullets you got in the chamber?” Because here’s the thing — if you go, “Let’s do this for three months” and then you got like four […]