AUSTRALIAN RTO - LEADGEN CASE STUDY

CONTEXT

This RTO is an industry leader. The owners had already built up a great brand and healthy profit margins long before Digital Goliath took over their Google Ads. 

In June 2020, we had the opportunity to conduct an audit on their ads account and reported on several low hanging fruits that weren’t being executed on. The owners gave us 3 months to make a notable difference and we didn’t disappoint!

WHAT WE DID

 
  • Cutting unprofitable search terms: Under previous management there were numerous (22) keywords with CPAs of $100+, and more worryingly, there was $10,341 worth of search terms which had not led to a conversion – left unmanaged
 
  • Changed the campaign structure: Instead of going with a cookie-cutter layout, we implemented location campaigns with unique keywords and ad copy – for the most popular service areas.
 
  • We also changed changed it back to manual bidding and budget control strategies across all search campaigns – to ensure we were making every dollar work. 
 
  • Since then, we’ve tested several auto-bid strategies as per Google rep’s recommendation – “this time it will be different” – manual bidding has come out the winner each time!
 

RESULTS

Within one year of management we

Increased the number of monthly conversions from 102 ➝ 171 on average
Decreased the Cost Per Lead by 49% (by $41.25)
✅All while REDUCING the amount spent in the year by $15,870

Point of take-over:

In a similar situation with your business? Let’s chat about working together. 

**There are no pushy salespeople here. You’ll be speaking directly to the technicians.