Advertising Playbook Cube
Digital Goliath Playbook Finder

Find the playbook your ads need.

Five decisions shape the cube. The result reveals where your advertising is likely to be difficult—and where I would start.

Locating your playbook…

Your selections are being combined into the most relevant leaf of the playbook.

Question 5 of 5

Your answers are shaping the framework

The core keeps rotating — drag it to inspect each face

Playbook found
This leaf of the playbook is for you

Relationship-Led Growth Playbook

The first conversion matters, but most of the commercial value is created after it. Your advertising should prioritise fit and lifetime value over the cheapest possible lead.

Likely difficulty profile

Trust
82
Education
32
Competition
76
Sales cycle
78

Start here

  1. Make the offer and next step immediately clear on the landing page.
  2. Use evidence, specificity and commercial outcomes to establish trust.
  3. Separate markets and audiences so strong regions do not hide weak ones.