8 SHEEP ORGANICS - CASE STUDY

THE CHALLENGE

8 Sheep makes clean, natural products specially for pregnant women.

It was a young brand in 2019. The marketing manager at the time had tried a few we-do-a-bit-of-everything marketing agencies with inconsistent results. This led to the decision to handpick a team of specialists instead. Digital Goliath was fortunate enough to win the Google gig. 

KEY PROBLEMS

  • The client wanted to communicate directly with the person working on the account (bigger agencies don’t allow this type of transparency)
  • Needed an operator that had experience navigating Google policies due to pain relief and pregnancy related keywords
  • Needed to pull Google ROAS out of the red, fast!

OUR APPROACH

For a young brand like 8 Sheep, it all came down to being diligent in communication and making adjustments inside the Google Ads platform every day.  

And because the account never had an acceptable CPA (no past wins), Jeremy designed a series of A/B tests to find the better performing headlines, body copies, and search terms, forming the base for ongoing scaling.

Digital Goliath also managed to extend the brand presence to AdRoll display retargeting and G-Shopping ads with great success.

RESULTS

Halved the CPA within 3 months
18 months of consistent growth
✅Increasing the ad spend by 2.4X while maintaining a high ROAS

In a similar situation with your business? Let’s chat about working together. 

**There are no pushy salespeople here. You’ll be speaking directly to the technicians.